Location-aware advertising targets taxi commuters in the iCABTV Mobile Infotainment system from UZoneMedia. This system connects to the internet using 3.5G networks and offers a one-stop portal for entertainment, shopping and dining newsbits. Coupons from the screen can be downloaded to mobile devices via bluetooth. The location-aware feature allows the user to find places and events of interest at or around the destination (GPS positioning). UZOneMedia is partnering with Comfort DeGro to implement this taxi-based ‘in-flight entertainment system’. There are plans for the company to extend its outreach to bus and MRT commuters too. A

http://www.uzonemedia.com/services/index.html

“Passengers can search for the nearest Restuarants, Hotels, Shopping Centers, Events, Movies, and Places-of-Interests based on the current location of the taxis. In addition, real-time news and weather information is also provided on the screen.